I love a beautiful website! It's so much fun for me to admire the strategy and aesthetics of the websites of other bloggers and businesswomen. Everyone starts with a blank slate, so to me, it's interesting to see the beautiful outcomes that everyone comes up with.
So when I first started my blog, I got my logo from a random logo design website. It was pretty cheesy, I must admit. The name of my blog a the time was "The Queen Life" so I asked for a logo with "Queen Life" in calligraphy pink letters with a gold clipart crown on top on the letter "Q." It was functional at the time, but it quickly became outdated. I honestly got it designed on a whim and I didn't put any brand strategy into it at all.
When I created my first digital products, the Blog Refresh Workbook and the Brand New Blogger Workbook, I had no idea how to present them on my website in a compelling way. I knew how they would benefit buyers, so I at least had some good phrases to describe it, but I wasn't sure how exactly I'd lay out the sales pages in the most strategic way.
A brand style guide is essential when you’re ready to get serious about your blog or business branding. It serves as a place of reference when you get visual materials done for brand, like invitations, cards, brochures, flyers, etc. You can even reference it yourself, if you do your own graphics. A brand style guide helps to ensure that there’s consistency in everything you create, so your brand is recognizable to others.
In this post, I wanted to provide a few examples of some font pairings that work well together. Pairing fonts is truly an art and it takes practice to become good at it. However, it’s certainly not impossible to learn with a little research and some trial and error. With time and effort, you'll be able to create font pairs effortlessly that articulate your blog or business in the perfect way.
I know when you’re not familiar with font types, it can seem like you have an endless array of options to choose from. And sure, there’s a little bit of truth to that. But it's really not true at all. lol. You see, all fonts have certain meanings, just like colors do. Some fonts are more traditional, some are modern, and some are even country western. It’s important to know a bit about the meanings of fonts first before selecting the options that will represent your blog or business.
Your color palette for your blog or business explains what you’re all about before people start reading any of the words. If you do research on color meanings, you’ll quickly discover that all colors convey subconscious messages to us. For example, the color red conveys a message of passion, anger, and even hunger. This would explain why you see red used so much in fast food restaurant logos or in anything talking about love.
Even though I’ve been blogging for about three years now, I didn't get really serious about turning my blog into a business until the three year mark. I’ve been blogging relatively consistently the whole time, but now, since I'm making it business, instead of just a hobby, I’m in the "intense work phase," where I’m blogging practically every day and promoting myself as much as possible, in my first steps towards entrepreneurship.
Photo editing can be considered an art sometimes. There’s a lot of intention and technique required to make photos ready for use on your website or on social media. Rarely, (about 1% of the time) you can get a photo that’s instantly ready for use, as soon as you take it. But more often than not, you’ll have to do some editing. When editing your photos, there are five main settings that you’ll have to adjust. I explain them all a bit below.
Squarespace used to be the most underrated website hosting platform. Now, it’s starting to get more of the recognition that it deserves, as one of the top places for hosting a website, along with Wordpress. Contrary to what many think, Squarespace can be customized beautifully to meet your needs and it automatically has a mobile platform built in. So as you design for desktop, you're automatically designing for mobile. This is one of the things that I love most about Squarespace because on some Wordpress websites, the mobile versions don’t align right and words and photos are sometimes cut off in awkward places on Wordpress.
Blogging can be fun and liberating because it’s a place where you can express your unique creativity and where you can allow your interests to shine. However, sometimes your interests change or you may decide on a new direction that you want to take your blog in, and that typically requires a re-brand or re-design.
If you’re new to creating your own visuals to represent your business or blog, you may not yet understand why your colors and font choices matter. You may randomly choose colors and fonts that seem “cool” or colors that you think you should be using because of the type of business or blog that you have. However, I’m here to let you know that the color and font choices that you use for your business or blog matter and choosing them should not be done haphazardly. They can make the difference between your business or blog appealing to your target audience or running your target audience away.
Squarespace is my absolute favorite website hosting platform. I love it because it’s so easy to use and it looks beautiful. You don’t have to search for hacks on how to make it perform the way you want it to. You don’t have to over-exert yourself to make it work properly on mobile devices. And you don’t have to do the absolute most to get an eCommerce store up and running. It’s great all-around! It’s especially good for bloggers who are re-designing their websites
So you may be thinking, “My blog design doesn’t matter very much. As long as people come to my blog, it’s all good.” But the truth is, it DOES matter. Blogging is a very visually-driven industry. 9 times out of 10, people are drawn in by the visuals first. This could be the photography that you use, the graphics that you use, and how your website is laid out. Research shows that you only have about 7 seconds to capture someone’s attention once they land on your website.
Convert Kit and MailChimp are the top two email providers, among bloggers and online business owners. Both tools have pros and cons and I’ve used both of them, myself. However, I know when you’re in the beginning stages of getting an email list set up, you may be unsure about why you should choose one over the other and how you should even start growing your email list in the first place.
Paying attention to your blog traffic is absolutely necessary if you want to generate income from blogging. Sure, if your blog is just a hobby for you, it doesn't matter how much traffic you have. However, if you have goals to monetize your blog, having an audience that's steadily growing is important.I have been using Google Analytics to follow my blog traffic for years now.
Blogging can be a really fun way for many of us to express ourselves and let our creativity shine. It's like a blank canvas that's all yours that you can use to create the perfect masterpiece. However, in today's age of social media, it's easy to feel unconfident as a blogger, especially when you're just starting out. As you brainstorm on your ideas for your new blog or as you put yourself out there with your existing blog, without getting the response you wanted to get, negative thoughts can start to creep in...thoughts about not being where you think you should be yet or self-doubt or fear of being judged for the type of content you create. These can all be hindrances in being confident as a blogger.