Your logo is soo so important for your business or blog. It tells a bit of a story and it instantly communicates the perception of your business or blog. When you're starting out, there are many different ways that you could obtain your logo. Below, I share the five steps that you can take to design your own logo to fit your brand.
Having an organized website can make the difference between people staying on the website to learn more about your products or services or deciding to keep it moving to the next app that’s buzzing on their phones. If you’re taking the DIY route for your site, strategically organizing it is something that can easily be overlooked.
So I’m starting a new series called, “From My Portfolio,” where I share the process and stories behind the design projects that I complete. I love learning about my clients’ stories and the reasons why they started and I love giving my audience a behind the scenes look at my process. So I figured this would be a great addition to my blog! To kick it off, I’m starting with Project Higher Ed!
So when I first started my blog, I got my logo from a random logo design website. It was pretty cheesy, I must admit. The name of my blog a the time was "The Queen Life" so I asked for a logo with "Queen Life" in calligraphy pink letters with a gold clipart crown on top on the letter "Q." It was functional at the time, but it quickly became outdated. I honestly got it designed on a whim and I didn't put any brand strategy into it at all.
When I created my first digital products, the Blog Refresh Workbook and the Brand New Blogger Workbook, I had no idea how to present them on my website in a compelling way. I knew how they would benefit buyers, so I at least had some good phrases to describe it, but I wasn't sure how exactly I'd lay out the sales pages in the most strategic way.
A brand style guide is essential when you’re ready to get serious about your blog or business branding. It serves as a place of reference when you get visual materials done for brand, like invitations, cards, brochures, flyers, etc. You can even reference it yourself, if you do your own graphics. A brand style guide helps to ensure that there’s consistency in everything you create, so your brand is recognizable to others.
In this post, I wanted to provide a few examples of some font pairings that work well together. Pairing fonts is truly an art and it takes practice to become good at it. However, it’s certainly not impossible to learn with a little research and some trial and error. With time and effort, you'll be able to create font pairs effortlessly that articulate your blog or business in the perfect way.
I know when you’re not familiar with font types, it can seem like you have an endless array of options to choose from. And sure, there’s a little bit of truth to that. But it's really not true at all. lol. You see, all fonts have certain meanings, just like colors do. Some fonts are more traditional, some are modern, and some are even country western. It’s important to know a bit about the meanings of fonts first before selecting the options that will represent your blog or business.
Your color palette for your blog or business explains what you’re all about before people start reading any of the words. If you do research on color meanings, you’ll quickly discover that all colors convey subconscious messages to us. For example, the color red conveys a message of passion, anger, and even hunger. This would explain why you see red used so much in fast food restaurant logos or in anything talking about love.
Even though I’ve been blogging for about three years now, I didn't get really serious about turning my blog into a business until the three year mark. I’ve been blogging relatively consistently the whole time, but now, since I'm making it business, instead of just a hobby, I’m in the "intense work phase," where I’m blogging practically every day and promoting myself as much as possible, in my first steps towards entrepreneurship.
Photo editing can be considered an art sometimes. There’s a lot of intention and technique required to make photos ready for use on your website or on social media. Rarely, (about 1% of the time) you can get a photo that’s instantly ready for use, as soon as you take it. But more often than not, you’ll have to do some editing. When editing your photos, there are five main settings that you’ll have to adjust. I explain them all a bit below.
Squarespace used to be the most underrated website hosting platform. Now, it’s starting to get more of the recognition that it deserves, as one of the top places for hosting a website, along with Wordpress. Contrary to what many think, Squarespace can be customized beautifully to meet your needs and it automatically has a mobile platform built in. So as you design for desktop, you're automatically designing for mobile. This is one of the things that I love most about Squarespace because on some Wordpress websites, the mobile versions don’t align right and words and photos are sometimes cut off in awkward places on Wordpress.
Blogging can be fun and liberating because it’s a place where you can express your unique creativity and where you can allow your interests to shine. However, sometimes your interests change or you may decide on a new direction that you want to take your blog in, and that typically requires a re-brand or re-design.
If you’re new to creating your own visuals to represent your business or blog, you may not yet understand why your colors and font choices matter. You may randomly choose colors and fonts that seem “cool” or colors that you think you should be using because of the type of business or blog that you have. However, I’m here to let you know that the color and font choices that you use for your business or blog matter and choosing them should not be done haphazardly. They can make the difference between your business or blog appealing to your target audience or running your target audience away.