How to Increase Your Income While Working Less

For many of us with service-based businesses, when we’re just starting out, it’s about quantity of clients, not quality. We’re working as much as we can to get as many clients as possible, with no regard to quality.

But after a while, that gets old, you start to burn out, and you realize there are some clients who you enjoy working with much more than others. And you start to think about how amazing it would be to work with fewer clients that you love at a higher level, so you can make a greater impact with your work without being overwhelmed. 

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3 Mistakes That Slow Down Business Growth

After you’ve paid your dues and you’ve build the foundation for your coaching or consulting business to be profitable and successful, typically your next stage is the growth stage. Many coaches and consultants are trying everything for growth, like marketing more, paying for advertising, doing more event appearances, etc. But oftentimes, they forget to position themselves properly in the market to support their growth, which results in much slower momentum. Here are the three positioning mistakes that could be slowing down your business growth.

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Video: How to Stand Out from Other Coaches & Consultants

In a sea of options these days, it can be hard to figure out how to stand out from other coaches and consultants in your industry. However, with the right brand strategy, you can quickly set yourself apart from your competitors and show what makes you different from the rest! A brand strategy is simply the way your brand strategically shows up both on and offline. It’s how you want your business to be perceived, what types of people you most want to appeal to, and what you want to be known for. Taking the time to develop a brand strategy is crucial for standing out and growing your business with more of your ideal 4 and 5 figure clients.

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Video: How to Capture More Leads with Your Website

One of the top priorities for coaching and consulting businesses is capturing more high quality leads. Your business thrives on a continuous flow of new clients, so you must have the right strategies in place to keep the leads coming in! Oftentimes, coaches and consultants don’t realize that they could be better utilizing their websites as one of their best lead generation tools. When done well, your website can be generating a continuous flow of high quality leads for your business.

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Video: How to Book More Speaking Engagements with Your Brand

As a coach or consultant, speaking can be a great way to expand your influence and to reach new audiences! You’ve probably done a few speaking engagements already and you’re wanting to do more to continue growing your business. Well, when you’re wanting to book more speaking gigs, it’s crucial that your online presence communicates what you bring to the table as a speaker. Event organizers will often do their homework on you before considering you as a viable candidate for their events. So you want to make sure your website effectively communicates all that you have to offer, so they’re impressed once they find you.

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Video: 3 Tips for Creating a Premium Client Experience

Part of attracting more premium clients is providing them with a premium experience when they receive coaching or consulting services from you. Premium clients aren’t necessarily shopping around for the cheapest option. They’d rather pay more for a great experience and great results. Because to them, their time is their most valuable asset and they’d rather get it right the first time, with a trusted and knowledgeable expert, instead of having to waste time doing things over if they went with an amateur who was the cheapest.

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Podcast: How to Rebrand Your Business

As your business grows and evolves, you may start to feel like your brand is stuck in the past. Your old business cards make you cringe. The Fiverr website that you had built makes you look like an amateur, instead of the seasoned pro that you are. And you seem to be attracting the wrong types of clients.

We’ve all been there! When your business arrives at this stage, (first, I’d like to congratulate you for sticking with it to set the foundation for a successful business), these are all signs that it’s time to rebrand your business so you can take it to the next stage!

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Video: How to Attract More Premium Coaching or Consulting Clients

When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat. However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others. And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.

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Podcast: The Foundation for a Strategic Web Design Process

Are you tired of people not taking action on your website, like booking more coaching calls or inquiring about your speaking services? Are you feeling like your brand lacks cohesion to make it unique and recognizable? I get it! I had the same problems when I first started online years ago, before I learned about designing a website and branding for business results, instead of designing on a whim.

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Podcast: How to Pivot Your Business Successfully

I got my start online in 2014 as a lifestyle blogger. I’ve made several changes since then, going from only blogging and aspiring to work with brands for income, to doing both blogging and offering web design at the same time, to shutting down the blog to focus solely on web design. And now, since working in my web design business full time, I’ve shifted again to one signature website and brand design package for women who are experienced business owners in the coaching, speaking, and consulting industry.

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Podcast: 5 Ways to Create a Better Client Experience

When I decided to take my web design business full time, I knew I was going to have to step up my client experience. I knew I couldn't do the same things that I did when I was just "dabbling" in web design on the side of my day job. Back then, I didn’t really have a super detailed process in place. I knew how to design websites, and that was it. So I became very intentional about creating an experience that would make me easy to work with, as a full-time business owner.

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Podcast: 14 Books to Help You Level Up in Life & Business

So in 2018, I read more books within a year than I have during my entire adult life! I actually loved reading as a child and I was always be winning those “accelerated reader” awards and filling up those buttons with stickers to get the free personal pan pizzas from Pizza Hut. It was such a treat! LOL. But as I got older, I started to feel like it wasn’t “cool” to enjoy reading and I sorta stopped. I’d read a book every now and then, but it was basically only for college classes. But once I got out of college, I discovered the world of personal development and started to love reading again!

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Podcast: How to Design the Perfect Sales Page on Your Website

A sales page on your website can serve many purposes, but most commonly it’s for selling services or digital products, like online courses or e-books. Sales pages must be designed in a certain way to address the specific problem that your product or service will solve, to show the benefits/results that you’ll help the customer get, and to establish some credibility, as to why you’re the person for the job! With a bit of planning, you can design your own strategic sales page that will help you convert more of your website visitors into paying customers and clients! Let’s get started!

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