How to Increase Your Income While Working Less
What is a Rebrand? And How to Know If a Rebrand Will Profit Your Business
For many of us with service-based businesses, when we’re just starting out, it’s about quantity of clients, not quality. We’re working as much as we can to get as many clients as possible, with no regard to quality.
But after a while, that gets old, you start to burn out, and you realize there are some clients who you enjoy working with much more than others. And you start to think about how amazing it would be to work with fewer clients that you love at a higher level, so you can make a greater impact with your work without being overwhelmed.
The #1 Reason Why Your Business Growth is Slow
I'm sure you've heard the word "rebrand" floating around in the online marketing space somewhere by now, and you're probably been wondering, "Hmm, I wonder if a rebrand will be profitable for my business or not?"
This article will finally clear that up for you!
So first let’s define what is a "rebrand"?
3 Mistakes That Slow Down Business Growth
As a designer, who works specifically with experienced coaches and consultants, I know there’s typically a point when they’ve built the foundation for their businesses, but they’re ready for more accelerated growth.
The 4 Key Essentials of a Brand Strategy That Gets Results
After you’ve paid your dues and you’ve build the foundation for your coaching or consulting business to be profitable and successful, typically your next stage is the growth stage. Many coaches and consultants are trying everything for growth, like marketing more, paying for advertising, doing more event appearances, etc. But oftentimes, they forget to position themselves properly in the market to support their growth, which results in much slower momentum. Here are the three positioning mistakes that could be slowing down your business growth.
Video: 5 Lead Magnet Ideas to Capture More Leads on Your Website
So first, before we dive into the 4 essentials, let’s define what exactly is a brand strategy and why you need it. A brand strategy is basically the guide for making branding decisions that help you hit your business goals to attract more of your ideal clients by creating the right perception of your business in the market.
How to Take Brand Photos That Attract Your Ideal Clients
As I’ve said before, your website is a great place to generate more leads for your coaching or consulting business. But unfortunately, not many people truly take advantage of this and they miss out on the 97% of website visitors who aren’t ready to work with you right away.
Video: How to Stand Out from Other Coaches & Consultants
Whether we realize it or not, photos communicate A LOT about our businesses to potential clients. Photos can communicate the level of quality of your services, how experienced you are, and what type of personality you have. Therefore, it’s crucial that you have brand photos that communicate the right message about you.
Video: How to Capture More Leads with Your Website
In a sea of options these days, it can be hard to figure out how to stand out from other coaches and consultants in your industry. However, with the right brand strategy, you can quickly set yourself apart from your competitors and show what makes you different from the rest! A brand strategy is simply the way your brand strategically shows up both on and offline. It’s how you want your business to be perceived, what types of people you most want to appeal to, and what you want to be known for. Taking the time to develop a brand strategy is crucial for standing out and growing your business with more of your ideal 4 and 5 figure clients.
Video: How to Save Time in Your Business While Impressing Your Clients
One of the top priorities for coaching and consulting businesses is capturing more high quality leads. Your business thrives on a continuous flow of new clients, so you must have the right strategies in place to keep the leads coming in! Oftentimes, coaches and consultants don’t realize that they could be better utilizing their websites as one of their best lead generation tools. When done well, your website can be generating a continuous flow of high quality leads for your business.
Video: How to Book More Speaking Engagements with Your Brand
As a busy coach or consultant, time is one of your most precious resources! You’re running a full time business, working hard to get results for your clients, and balancing time with family and friends. So I know you have a LOT on your plate. Fortunately, there are a few easy tweaks that you can make with your website to help you save a ton of time in your business!
Video: 3 Tips for Creating a Premium Client Experience
As a coach or consultant, speaking can be a great way to expand your influence and to reach new audiences! You’ve probably done a few speaking engagements already and you’re wanting to do more to continue growing your business. Well, when you’re wanting to book more speaking gigs, it’s crucial that your online presence communicates what you bring to the table as a speaker. Event organizers will often do their homework on you before considering you as a viable candidate for their events. So you want to make sure your website effectively communicates all that you have to offer, so they’re impressed once they find you.
Podcast: How to Rebrand Your Business
Part of attracting more premium clients is providing them with a premium experience when they receive coaching or consulting services from you. Premium clients aren’t necessarily shopping around for the cheapest option. They’d rather pay more for a great experience and great results. Because to them, their time is their most valuable asset and they’d rather get it right the first time, with a trusted and knowledgeable expert, instead of having to waste time doing things over if they went with an amateur who was the cheapest.
Video: How to Attract More Premium Coaching or Consulting Clients
As your business grows and evolves, you may start to feel like your brand is stuck in the past. Your old business cards make you cringe. The Fiverr website that you had built makes you look like an amateur, instead of the seasoned pro that you are. And you seem to be attracting the wrong types of clients.
We’ve all been there! When your business arrives at this stage, (first, I’d like to congratulate you for sticking with it to set the foundation for a successful business), these are all signs that it’s time to rebrand your business so you can take it to the next stage!
Podcast: The Foundation for a Strategic Web Design Process
When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat. However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others. And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.
Podcast: How to Pivot Your Business Successfully
Are you tired of people not taking action on your website, like booking more coaching calls or inquiring about your speaking services? Are you feeling like your brand lacks cohesion to make it unique and recognizable? I get it! I had the same problems when I first started online years ago, before I learned about designing a website and branding for business results, instead of designing on a whim.
Podcast: 5 Ways to Create a Better Client Experience
I got my start online in 2014 as a lifestyle blogger. I’ve made several changes since then, going from only blogging and aspiring to work with brands for income, to doing both blogging and offering web design at the same time, to shutting down the blog to focus solely on web design. And now, since working in my web design business full time, I’ve shifted again to one signature website and brand design package for women who are experienced business owners in the coaching, speaking, and consulting industry.
Podcast: 5 Strategies That Increased My Email List Growth by 75%
When I decided to take my web design business full time, I knew I was going to have to step up my client experience. I knew I couldn't do the same things that I did when I was just "dabbling" in web design on the side of my day job. Back then, I didn’t really have a super detailed process in place. I knew how to design websites, and that was it. So I became very intentional about creating an experience that would make me easy to work with, as a full-time business owner.
Podcast: 14 Books to Help You Level Up in Life & Business
Email lists! Everyone is taking about them, but why? Here are a few reasons why email lists are valuable, along with five strategies for growing an email list of your own!
Podcast: How to Design the Perfect Sales Page on Your Website
So in 2018, I read more books within a year than I have during my entire adult life! I actually loved reading as a child and I was always be winning those “accelerated reader” awards and filling up those buttons with stickers to get the free personal pan pizzas from Pizza Hut. It was such a treat! LOL. But as I got older, I started to feel like it wasn’t “cool” to enjoy reading and I sorta stopped. I’d read a book every now and then, but it was basically only for college classes. But once I got out of college, I discovered the world of personal development and started to love reading again!
A sales page on your website can serve many purposes, but most commonly it’s for selling services or digital products, like online courses or e-books. Sales pages must be designed in a certain way to address the specific problem that your product or service will solve, to show the benefits/results that you’ll help the customer get, and to establish some credibility, as to why you’re the person for the job! With a bit of planning, you can design your own strategic sales page that will help you convert more of your website visitors into paying customers and clients! Let’s get started!