Video: How to Book More Speaking Engagements with Your Brand

As a coach or consultant, speaking can be a great way to expand your influence and to reach new audiences! You’ve probably done a few speaking engagements already and you’re wanting to do more to continue growing your business. Well, when you’re wanting to book more speaking gigs, it’s crucial that your online presence communicates what you bring to the table as a speaker. Event organizers will often do their homework on you before considering you as a viable candidate for their events. So you want to make sure your website effectively communicates all that you have to offer, so they’re impressed once they find you.

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Video: 3 Tips for Creating a Premium Client Experience

Part of attracting more premium clients is providing them with a premium experience when they receive coaching or consulting services from you. Premium clients aren’t necessarily shopping around for the cheapest option. They’d rather pay more for a great experience and great results. Because to them, their time is their most valuable asset and they’d rather get it right the first time, with a trusted and knowledgeable expert, instead of having to waste time doing things over if they went with an amateur who was the cheapest.

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Podcast: How to Rebrand Your Business

As your business grows and evolves, you may start to feel like your brand is stuck in the past. Your old business cards make you cringe. The Fiverr website that you had built makes you look like an amateur, instead of the seasoned pro that you are. And you seem to be attracting the wrong types of clients.

We’ve all been there! When your business arrives at this stage, (first, I’d like to congratulate you for sticking with it to set the foundation for a successful business), these are all signs that it’s time to rebrand your business so you can take it to the next stage!

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Video: How to Attract More Premium Coaching or Consulting Clients

When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat. However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others. And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.

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Podcast: The Foundation for a Strategic Web Design Process

Are you tired of people not taking action on your website, like booking more coaching calls or inquiring about your speaking services? Are you feeling like your brand lacks cohesion to make it unique and recognizable? I get it! I had the same problems when I first started online years ago, before I learned about designing a website and branding for business results, instead of designing on a whim.

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Podcast: How to Pivot Your Business Successfully

I got my start online in 2014 as a lifestyle blogger. I’ve made several changes since then, going from only blogging and aspiring to work with brands for income, to doing both blogging and offering web design at the same time, to shutting down the blog to focus solely on web design. And now, since working in my web design business full time, I’ve shifted again to one signature website and brand design package for women who are experienced business owners in the coaching, speaking, and consulting industry.

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Podcast: 5 Ways to Create a Better Client Experience

When I decided to take my web design business full time, I knew I was going to have to step up my client experience. I knew I couldn't do the same things that I did when I was just "dabbling" in web design on the side of my day job. Back then, I didn’t really have a super detailed process in place. I knew how to design websites, and that was it. So I became very intentional about creating an experience that would make me easy to work with, as a full-time business owner.

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Podcast: 14 Books to Help You Level Up in Life & Business

So in 2018, I read more books within a year than I have during my entire adult life! I actually loved reading as a child and I was always be winning those “accelerated reader” awards and filling up those buttons with stickers to get the free personal pan pizzas from Pizza Hut. It was such a treat! LOL. But as I got older, I started to feel like it wasn’t “cool” to enjoy reading and I sorta stopped. I’d read a book every now and then, but it was basically only for college classes. But once I got out of college, I discovered the world of personal development and started to love reading again!

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Podcast: How to Design the Perfect Sales Page on Your Website

A sales page on your website can serve many purposes, but most commonly it’s for selling services or digital products, like online courses or e-books. Sales pages must be designed in a certain way to address the specific problem that your product or service will solve, to show the benefits/results that you’ll help the customer get, and to establish some credibility, as to why you’re the person for the job! With a bit of planning, you can design your own strategic sales page that will help you convert more of your website visitors into paying customers and clients! Let’s get started!

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Podcast: How to Make Your Website Captivating + Why It Matters

When you think of being captivating, you usually think about someone whose personality is magnetic. You probably don’t associate that with your website. But being captivating online is important, too. Here’s why: Most people give a website an average of 15 seconds of their attention before they move on. Yup, that’s 15 SECONDS, not minutes. This means that making a great impression quickly is crucial for you to actually get the results you want from your website. You need to quickly show who you are, what you do, the quality you offer, and what sets you apart. And it should all be done is a way that’s concise and easy-to-navigate.

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Podcast: How to Make Your Website More User-Friendly for Better Conversion

When it comes to the experience of using a website, things must be as easy as possible for website users for a high quality design. This is what’s known as user experience (UX design). According to the Interactive Design Foundation, user experience (UX) design is defined as the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. Even though this definition is more focused on use of a product, these principles still apply for a website. Because sometimes, when people are creating websites, they do it from their perspective, instead of their user’s perspective and that’s where things go wrong.

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Podcast: The Secret to Growing Your Audience Online

Guess what? So the secret to growing your audience online is that there isn’t really a big secret. It’s really simple, actually. It’s all about consistency. Consistency in marketing, consistency in serving your audience, and consistency in getting better as you go. Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads every day. That’s a LOT of stuff. It’s easy to let a statistic like that overwhelm you and make you feel like there’s no hope, but there IS hope.

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Podcast: How to Deal with a Job You Hate

So, I certainly know a thing or two about working in jobs I’ve hated. That’s literally all I’ve done since leaving college 8 years ago. But I had bills to pay and no “employer-approved” experience for any of jobs that I really wanted, so I just had to roll with the punches and deal with it to make ends meet. Eventually, I decided to take matters into my own hands to pursue my business full time to create a job I’d love, instead of continuing to beg for it year after year. So I’m happy to finally be able to move on. I know many people are in the same situation I was in, having to work in jobs they hate, just to get by, so I wanted to give you a few suggestions help you stay afloat until you can move on to your next chapter in life.

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Podcast: Why You Must Have a Brand Photoshoot & How to Prepare for It

So you may be wondering why you should invest all the time and money into a brand photoshoot or what a brand photoshoot even is in the first place, right? Well, let’s start by defining what it is. A brand photoshoot is a professional photography session scheduled to capture custom photos of you and any objects associated with your brand. These photos are for use on your website, social media, and other marketing materials. There are several benefits of getting a brand photoshoot done, so let’s dive right into them!

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How to Design an E-Commerce Website That Sells More

I see many e-commerce stores online with a ton of potential, but with a few extra tweaks they could really take their websites to the next level to start seeing more sales. The website is literally THE key to getting more sales for e-commerce stores, so you want to make sure it’s done well and strategically. Below, I share a few tips for polishing up your store to help you get more sales in the future.

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Podcast: How to Grow Your Website Traffic

So once I knew I was going to be taking my business full time, I knew it was crucial to be on top of my marketing, so I could start getting clients as soon as possible. I had already built my business website almost two years ago, but I had been quiet online for about a year after that, right up until leaving my day job. I wanted to start getting booked with clients as soon as possible, because although I had savings for several months, I didn’t want to blow through it. I started in September, going hard on every marketing strategy I knew of. And my website traffic went from hovering around 300 visitors a month from January to August, during my inactive state, to tripling to about 900 visitors in November. YES, that’s right. I tripled my website traffic.

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Podcast: Why Change is So Hard & 5 Tips for Making Changes Stick

This podcast was a little off the cuff, but in this episode, I discuss CHANGE. I felt inspired to talk about this because since starting my business full time, I’ve been attending a lot of local networking events for entrepreneurs. However, I’ve been meeting a lot of people who want to start businesses or who have all these cool ideas, but when it comes to executing and doing something about it, they’re not doing much at all. I know I used to be like this myself, so I’m definitely not judging. But I started thinking about why.

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