Video: How to Attract More Premium Coaching or Consulting Clients
When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat.
However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others.
And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.
Once you’re at that point, it’s time to re-position your business as the premium option, so you can attract more of the clients who you really want to work with, while making more money while you’re at it!
As the premium option, you’re able to charge higher prices, which means you’ll need fewer clients to make ends meet and you’ll be able to get your free time back again! And one of the most important parts of premium positioning is making sure your brand is communicating the right message to the right people.
Check out this video for my 3 tips on attracting premium clients with your brand!