Posts tagged Business Tips
How to Position Your Business as the TOP Option

Nowadays, consumers have more options than ever before. They’re more informed and they're able to do more research before they make a purchase. There are also a lot more competitors in the market, with thousands of businesses that offer the same services that you do.

So for success in business and for continuous growth moving into 2020, it's crucial for you to position your business as the top option for your ideal clients. Being the best option will help you to attract more clients who are actually a good fit for what you do.

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How to Increase Your Income While Working Less

For many of us with service-based businesses, when we’re just starting out, it’s about quantity of clients, not quality. We’re working as much as we can to get as many clients as possible, with no regard to quality.

But after a while, that gets old, you start to burn out, and you realize there are some clients who you enjoy working with much more than others. And you start to think about how amazing it would be to work with fewer clients that you love at a higher level, so you can make a greater impact with your work without being overwhelmed. 

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3 Mistakes That Slow Down Business Growth

After you’ve paid your dues and you’ve build the foundation for your coaching or consulting business to be profitable and successful, typically your next stage is the growth stage. Many coaches and consultants are trying everything for growth, like marketing more, paying for advertising, doing more event appearances, etc. But oftentimes, they forget to position themselves properly in the market to support their growth, which results in much slower momentum. Here are the three positioning mistakes that could be slowing down your business growth.

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Video: How to Stand Out from Other Coaches & Consultants

In a sea of options these days, it can be hard to figure out how to stand out from other coaches and consultants in your industry. However, with the right brand strategy, you can quickly set yourself apart from your competitors and show what makes you different from the rest! A brand strategy is simply the way your brand strategically shows up both on and offline. It’s how you want your business to be perceived, what types of people you most want to appeal to, and what you want to be known for. Taking the time to develop a brand strategy is crucial for standing out and growing your business with more of your ideal 4 and 5 figure clients.

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Video: 3 Tips for Creating a Premium Client Experience

Part of attracting more premium clients is providing them with a premium experience when they receive coaching or consulting services from you. Premium clients aren’t necessarily shopping around for the cheapest option. They’d rather pay more for a great experience and great results. Because to them, their time is their most valuable asset and they’d rather get it right the first time, with a trusted and knowledgeable expert, instead of having to waste time doing things over if they went with an amateur who was the cheapest.

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Podcast: How to Rebrand Your Business

As your business grows and evolves, you may start to feel like your brand is stuck in the past. Your old business cards make you cringe. The Fiverr website that you had built makes you look like an amateur, instead of the seasoned pro that you are. And you seem to be attracting the wrong types of clients.

We’ve all been there! When your business arrives at this stage, (first, I’d like to congratulate you for sticking with it to set the foundation for a successful business), these are all signs that it’s time to rebrand your business so you can take it to the next stage!

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Video: How to Attract More Premium Coaching or Consulting Clients

When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat. However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others. And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.

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Podcast: How to Pivot Your Business Successfully

I got my start online in 2014 as a lifestyle blogger. I’ve made several changes since then, going from only blogging and aspiring to work with brands for income, to doing both blogging and offering web design at the same time, to shutting down the blog to focus solely on web design. And now, since working in my web design business full time, I’ve shifted again to one signature website and brand design package for women who are experienced business owners in the coaching, speaking, and consulting industry.

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Podcast: 5 Ways to Create a Better Client Experience

When I decided to take my web design business full time, I knew I was going to have to step up my client experience. I knew I couldn't do the same things that I did when I was just "dabbling" in web design on the side of my day job. Back then, I didn’t really have a super detailed process in place. I knew how to design websites, and that was it. So I became very intentional about creating an experience that would make me easy to work with, as a full-time business owner.

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