Posts in Brand Strategy
How to Position Your Business as the TOP Option

Nowadays, consumers have more options than ever before. They’re more informed and they're able to do more research before they make a purchase. There are also a lot more competitors in the market, with thousands of businesses that offer the same services that you do.

So for success in business and for continuous growth moving into 2020, it's crucial for you to position your business as the top option for your ideal clients. Being the best option will help you to attract more clients who are actually a good fit for what you do.

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3 Mistakes That Slow Down Business Growth

After you’ve paid your dues and you’ve build the foundation for your coaching or consulting business to be profitable and successful, typically your next stage is the growth stage. Many coaches and consultants are trying everything for growth, like marketing more, paying for advertising, doing more event appearances, etc. But oftentimes, they forget to position themselves properly in the market to support their growth, which results in much slower momentum. Here are the three positioning mistakes that could be slowing down your business growth.

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