When many people design their websites themselves, they tend to design from their perspectives, instead of the average user’s perspective. However, when you don’t consider the user, you’re not making your website serve it’s purpose, which is to give your target audience an overview of your business or blog and the benefits that you're providing to them. There are three common mistakes that I see people make with their websites: too much clutter, unclear and vague information, and no clear call-to-actions. I explain how to easily avoid these mistakes below.
Mistake 1: Too much clutter
Less is truly more with your website. It’s been proven time and time again that when you give people too many options, they’ll often feel overwhelmed and not choose anything. I can’t tell you how many websites I’ve seen that have too many photos jumbled everywhere, spammy ads interrupting the content or junking up the sidebar, or simply just too many (unnecessary) options for what they should click on.
A good website should make the user experience effortless. To do this, you want only the most important (and absolutely necessary) information to be presented on your website. Get rid of the space fillers. Get rid of the ads (because they literally only make pennies nowadays anyway ☕️). And go through your information to determine what’s the best NEED to know information that will convince your audience to stick around for more, so they can take the intended call-to-actions that you want them to take.
Mistake 2: Unclear and vague information
One of my #1 pet peeves in life is people who are vague. (This goes for business and personal life. lol) For personal life, for example, if I have to ask you like 3 follow up questions to figure out what you’re talking about, then you’re being too vague and I really don’t want to continue trying to have a conversation with you. For business life, particularly on the web, if your average new website visitor has to click around to like 3 different pages on your site to figure out what you do, then your website is too vague and they won’t want to stick around because they won’t know WHY they should.
To prevent this from happening, put on your "customer hat" when you’re writing about your business. Make sure it’s explained in a way that’s clear and easy-to-understand for someone who may not be as familiar with what you’re doing. Make your copy short, clear, and to-the-point for summary areas. Within blog posts and in the about section, you can elaborate a bit more. But on the homepage, the information should definitely be short and clear. And wherever you can, like on sales pages, be sure to break the information down into digestible sections and bullet points.
Mistake 3: No clear call-to-actions
You literally have to ‘direct’ people on your website. This means you must give them specific actions that explicitly tell them what you want them to do once they visit your site. Do you want them to sign up for an email list? Then say that (offering them an opt-in incentive for doing it, of course). Do you want them to check out your services so they can book you? Then tell them to do that.
If you don’t have clear call-to-actions, then you’ll risk losing potential subscribers and customers because they won't be compelled to take it a step further from just browsing your website to actually taking ACTION that supports your business or blog goals, like becoming a subscriber or customer.
Also, as a bonus mistake to avoid---please make sure your links work, especially links that people can click on to sign up for things and to make a purchase. The last thing you want is to miss out on a new subscriber or customer, just because a link was broken. 🤦🏾♀️
That is it! These are the top three mistakes that I see people making with their websites. As you can see, with a few easy tweaks, you can definitely avoid these mistakes, so you can be sure your website is working FOR you! If you’re designing your own website for your blog, be sure to check out my Blog Refresh Workbook if your site needs a facelift or my Brand New Blogger Workbook if you’re creating a new blog website. Both of these walk you through ALL the steps of designing a website that’s beautiful, yet strategic without having to spend hundreds of dollars on hiring a designer.