From Mundane to Memorable: Synergy's Brand Reinvention
Many leadership coaches primarily prioritize their clients' success within the confines of the workplace. However, Synergy Leadership Strategists distinguishes itself by embracing a comprehensive and holistic approach. They firmly believe in assisting their clients in crafting a well-rounded game plan for achieving success not only as leaders in their professional realm but also in their personal lives.
Mission
The compelling event that prompted the collaboration with White House Branding Studio was Gwendolyn Miller-Jones, the owner of Synergy, realizing that her previous website fell short of reflecting her 30+ years of experience. Despite her wealth of expertise, the outdated website gave the impression of a new business. Determined to create a fresh new look, narrow her niche market, and establish a robust referral pipeline, Gwendolyn sought the expertise of White House Branding Studio.
Services Rendered
White House Branding Studio provided comprehensive branding and website design services to Synergy Leadership Strategists. Leveraging Gwendolyn's valuable brand strategy insights from another firm, we dove right into the design process. Our services included crafting a compelling logo, developing a brand style guide, and designing a sleek and sophisticated website aligned with Synergy's values and image.
The Process
The collaboration began by presenting Gwendolyn with two mood board and color palette options. The selected colors and imagery communicated elegance, sophistication, and a high level of experience. A jewel-tone color palette, featuring blue, green, and mauve, was meticulously chosen to convey trust, professionalism, growth, renewal, wellbeing, wisdom, and spirituality.
A new logo was designed, utilizing circles that symbolize organizations and people coming together for a shared result—true synergy. A comprehensive brand style guide was developed, providing alternate logo designs, logo marks, icons, and a thoughtfully selected brand font pairing.
Building upon the new brand elements, the website design process commenced with wireframes that laid out the page layouts. The final website design embraced a modern and elegant style, designed to convert visitors into potential clients. Bold call-to-action buttons were strategically placed to encourage engagement, while ensuring intuitive navigation for end users.
The Outcome
The collaboration between Synergy Leadership Strategists and White House Branding Studio yielded an aligned new brand and website that exude trustworthiness and professionalism. The revamped website now reflects the level of experience and expertise possessed by Gwendolyn and her team. With a cohesive visual identity and an engaging online presence, Synergy is well-prepared to attract high-quality clients and seize new opportunities.
The Impact
Equipped with their new website that effectively communicates the right message, Synergy Leadership Strategists is poised to attract more high-quality clients and opportunities. The cohesive branding and professional design instill confidence in potential clients, positioning Synergy as a trusted partner in unlocking leadership potential. With their refined brand and online presence, Synergy can confidently pursue growth, build strong client relationships, and make a lasting impact on their clients
Ready to create a brand and website that matches your company’s level of service and experience? Schedule a complimentary strategy session to talk with us about working together.